E-commerce :: essays research papers fc

TABLE OF CONTENTS                                        Page1. epitome                                                   32. Introduction                                              3     2.1 E-commerce consumer behaviour fashion model                           33. interfere Variables         &n bsp                               5     3.1 Customer service                                         5     3.2 Advertising                                         94. Conclusions                                              135. Bibliography                                                146. Appendix A Growth in Web publicizing in millions of dollars per year      15 7. Appendix B Consumer Information touch Model of Choice                16                                             1. Summary          This report presents briefly the generic e-commerce consumer behavior model. Its task is to show different ways the companies may uptake to win a customer and increase their profits concentrating on step in variables represented in the model as far as E-commerce is concerned. The bailiwick is divided into trey main parts. The introduct ion leads in the reader into world(a) consumer behavior model. The main part concentrates on vendor controlled techniques of reaching clients and tutelage them with the company and in the end its summing up the figures in the consequence section. 2. Introduction     The omnipresent nature of the internet and its universal access makes it an comminuted platform for communicating more effectively with customers. To become a prospered e-business initiative the company has to figure out how to lure costumers first and how to bind them without relaying on face-to-face interactions further. For marketers, the consumers are the natural starting-point for all decision-making. The consumers are at the centre of e genuinelything the marketing-oriented company does or plans presumably, therefore, understanding how people think and roleplay in purchase situations is essential to the success of a company. It is impossible to hollo all clients decisions but knowing the e-commerce consumer behaviour model enable the degraded to increase its sales together with reducing the retailing costs.      2.1 E-commerce consumer behaviour model          Economists tell us that people buy in order to exploit utility and obtain best value for money. Marketers tell us that the decision-making process is not necessarily based on economics. In fact, very few people consistently buy the cheapest version in the produce class. The model shows us that final customer decision depends on three factors     - Independent variables, the company cannot control or influenceo      person-to-person characteristics such as age, gender, education, ethnicity, lifestyle, psychological, knowledge, values, personalityo     Environmental characteristics such as social, cultural, legal, institutional, governmental - Intervening variables, the company can control and influenceo     Stimulated by market such as price, brand, promotions, advertising, product quality, frameo     E-commerce systems such as logistic abet (payments, delivery), technical support (web design and content, intelligent agents, security), customer service (FAQs, e-mail, call centres, one-to-one contacts)